The Regret Minimization Framework: How Jeff Bezos Made Decisions

Image via flickr

Jeff Bezos had an idea. A great idea. But he hadn’t made the jump yet.

Even so, he wasn’t shy about it, telling everyone including his boss his intentions. He told them he wanted to start an online store to sell books. His boss was intrigued, but told him to think it over. After all, he had a great job, why bother with a startup?

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Writer that designs — or is it the other way around? VP of eCommerce at function of beauty, creator of t-shirts, and lover of books.

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Aly Juma

Aly Juma

Writer that designs — or is it the other way around? VP of eCommerce at function of beauty, creator of t-shirts, and lover of books.

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