The Left Digit Effect: Why 9 Matters

hat does a community college drop out know about pricing strategy? Well Dave Gold apparently knew more than you’d expect. Gold inherited his father’s liquor store in the early 1960’s after he passed away. Not knowing much of the business, Gold decided to experiment and started in the most obvious way: pricing.

They had previously sold wine at various prices, ranging from 70 cents to upwards of a…



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Aly Juma

Writer that designs — or is it the other way around? Digital executive, author, creator of t-shirts, and lover of books.