How Choice Impacts Conversion

hoice is simply the act of making a decision between a number of possibilities. It offers us the agency to do things how we believe we should, not how we must. Choice is an important concept in e-commerce, as in all facets of life, but it’s far more complicated than it seems. To unravel the mystery of choice, we first turn to Malcolm Gladwell.



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Aly Juma

Writer that designs — or is it the other way around? Digital executive, author, creator of t-shirts, and lover of books.