Jan 11Member-onlyThe Anchoring Bias: First Impressions Are KingDecision making is a complex paradigm that can be influenced in many ways. One of those ways is the Anchoring Bias. The Anchoring Bias is our natural tendency to rely too heavily on the first piece of information we encounter. This ‘anchor’ can heavily influence our ability to make decisions. …Anchoring Bias7 min readAnchoring Bias7 min read
Feb 8, 2021Member-onlyThe Left Digit Effect: Why 9 MattersWhat does a community college drop out know about pricing strategy? Well Dave Gold apparently knew more than you’d expect. Gold inherited his father’s liquor store in the early 1960’s after he passed away. …Digital Marketing7 min readDigital Marketing7 min read
Published in An Idea (by Ingenious Piece)·Jan 17, 2021Working From Home, Productivity Addiction, & the Reality of BurnoutThe end of 2020 couldn’t come soon enough. With quarantine, I feel like everyone has been steadily worn down, both mentally and physically. For those that have been working from home during this period, it’s been an interesting experience. …Work From Home8 min readWork From Home8 min read
Mar 6, 2020Member-onlyPopcorn, Pricing, and the Decoy EffectHow strategically selected choices can dramatically change consumer decisions. The key is comparison. — While we may not realize it, much of our decision-making process is based on comparison. It’s a central tenant of how we determine the value of all things, especially products and services. The decoy effect is a cognitive bias that plays on this idea of comparison. …Decoy Effect8 min readDecoy Effect8 min read
Feb 11, 2020Member-onlyHow Choice Impacts ConversionChoice is simply the act of making a decision between a number of possibilities. It offers us the agency to do things how we believe we should, not how we must. Choice is an important concept in e-commerce, as in all facets of life, but it’s far more complicated than…Ecommerce8 min readEcommerce8 min read
Published in ART + marketing·Oct 3, 2018The Essential Rules of Side ProjectsWhile his empire began with a mouse, Walt Disney grew his studio into the industry leader in animation. The problem was, he was growing tired of it all. The war, the unions, the daily grind of running a business, all of it had been wearing on Disney to the point…Side Project5 min readSide Project5 min read
Apr 25, 2018Waking Up: The Problem With Good HabitsHave you ever gone through the motions for so long that you forgot why you were even doing it in the first place? Time passes by without you noticing. Hours slip through your fingers and you stay the same. Doing the same thing, day by day, week by week, month…Self Improvement5 min readSelf Improvement5 min read
Mar 23, 2018Member-onlyThe Regret Minimization Framework: How Jeff Bezos Made DecisionsJeff Bezos had an idea. A great idea. But he hadn’t made the jump yet. Even so, he wasn’t shy about it, telling everyone including his boss his intentions. He told them he wanted to start an online store to sell books. His boss was intrigued, but told him to…Entrepreneurship3 min readEntrepreneurship3 min read
Published in The Master Generalist·Mar 14, 2018The Return of the PolymathWe live in a time where deep-specialization is highly encouraged — what technologist Vinnie Mirchandani calls the monomath. Almost every profession specializes to an extent: doctors, lawyers, academics, consultants, and so on. This is a trend largely driven by the economy. …Polymath5 min readPolymath5 min read
Feb 28, 20183 Problems With ‘Failing Fast’We hear it a lot, especially at startups that want to celebrate their ability to move quickly. Fail fast. Fail early. Fail often. This sounds well and good and I understand the core idea they’re championing. Failure is the only way to learn what you do not know. It’s often…Entrepreneurship3 min readEntrepreneurship3 min read
