What does a community college drop out know about pricing strategy? Well Dave Gold apparently knew more than you’d expect. Gold inherited his father’s liquor store in the early 1960’s after he passed away. …


The end of 2020 couldn’t come soon enough. With quarantine, I feel like everyone has been steadily worn down, both mentally and physically. For those that have been working from home during this period, it’s been an interesting experience. …


How strategically selected choices can dramatically change consumer decisions. The key is comparison.

While we may not realize it, much of our decision-making process is based on comparison. It’s a central tenant of how we determine the value of all things, especially products and services. The decoy effect is a cognitive bias that plays on this idea of comparison. …


Choice is simply the act of making a decision between a number of possibilities. It offers us the agency to do things how we believe we should, not how we must. Choice is an important concept in e-commerce, as in all facets of life, but it’s far more complicated than…


While his empire began with a mouse, Walt Disney grew his studio into the industry leader in animation. The problem was, he was growing tired of it all. …


Have you ever gone through the motions for so long that you forgot why you were even doing it in the first place?

Time passes by without you noticing. Hours slip through your fingers and you stay the same. Doing the same thing, day by day, week by week, month…


Image via flickr

Jeff Bezos had an idea. A great idea. But he hadn’t made the jump yet.

Even so, he wasn’t shy about it, telling everyone including his boss his intentions. He told them he wanted to start an online store to sell books. His boss was intrigued, but told him to…


We live in a time where deep-specialization is highly encouraged — what technologist Vinnie Mirchandani calls the monomath. Almost every profession specializes to an extent: doctors, lawyers, academics, consultants, and so on. This is a trend largely driven by the economy. …


We hear it a lot, especially at startups that want to celebrate their ability to move quickly. Fail fast. Fail early. Fail often.

This sounds well and good and I understand the core idea they’re championing. Failure is the only way to learn what you do not know. It’s often…


What do you want to be when you grow up? It seems like a harmless question. We’re asked this early on, when we hardly know any better.

Saturday morning cartoons, children’s books, and games often determine our answers: A policeman. An astronaut. A doctor. A lawyer. A firefighter. A dog…

Aly Juma

Writer that designs — or is it the other way around? VP of eCommerce at function of beauty, creator of t-shirts, and lover of books.

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