What does a community college drop out know about pricing strategy? Well Dave Gold apparently knew more than you’d expect. Gold inherited his father’s liquor store in the early 1960’s after he passed away. Not knowing much of the business, Gold decided to experiment and started in the most obvious way: pricing.

They had previously sold wine at various prices, ranging from 70 cents to upwards of a dollar, but they had noticed that 99 cents generally worked better. He decided to run a simple test for wine, setting a fixed price point of 99 cents. …


The end of 2020 couldn’t come soon enough. With quarantine, I feel like everyone has been steadily worn down, both mentally and physically. For those that have been working from home during this period, it’s been an interesting experience. On the one hand, I know that I’m lucky to have been able to keep working during such difficult times, but it certainly came with some hidden costs.

In the beginning, the transition to remote work was actually enjoyable. I was surprised by how productive everyone was and the novelty of it all was a nice change of pace. I always…


Choice is simply the act of making a decision between a number of possibilities. It offers us the agency to do things how we believe we should, not how we must. Choice is an important concept in e-commerce, as in all facets of life, but it’s far more complicated than it seems. To unravel the mystery of choice, we first turn to Malcolm Gladwell.

In a TED Talk back in 2004, Gladwell explores the idea of choice in a way only he could — through the lens of spaghetti sauce. He introduces us to the man who made choice the…


While his empire began with a mouse, Walt Disney grew his studio into the industry leader in animation. The problem was, he was growing tired of it all. The war, the unions, the daily grind of running a business, all of it had been wearing on Disney to the point where he was losing his love for the work.

It was around this time that Disney began toying (literally) with model trains, thanks to his colleagues Ward Kimball and Ollie Johnson. Kimball and Johnson had been playing with large-scale model trains of their own and shared the hobby with Disney…


Have you ever gone through the motions for so long that you forgot why you were even doing it in the first place?

Time passes by without you noticing. Hours slip through your fingers and you stay the same. Doing the same thing, day by day, week by week, month by month, and year by year. You stagnate while the world passes you by.

It’s not always this way. Sometimes that daily grind can be a good thing, especially when you’re trying to instill good habits into your life. …


Image via flickr

Jeff Bezos had an idea. A great idea. But he hadn’t made the jump yet.

Even so, he wasn’t shy about it, telling everyone including his boss his intentions. He told them he wanted to start an online store to sell books. His boss was intrigued, but told him to think it over. After all, he had a great job, why bother with a startup?

So Bezos took 48 hours to think it through, but he needed a way to help him make this decision. He needed a mental model that would allow him to come to the right answer.


We live in a time where deep-specialization is highly encouraged — what technologist Vinnie Mirchandani calls the monomath. Almost every profession specializes to an extent: doctors, lawyers, academics, consultants, and so on. This is a trend largely driven by the economy. The thought process goes, the more you specialize, the more you earn, and the better off you are.

It’s an approach built off of the idea of division of labor and compartmentalization. A throwback to the industrial age of assembly lines and maximum efficiency. If you work in the corporate world, this may sound familiar. …


We hear it a lot, especially at startups that want to celebrate their ability to move quickly. Fail fast. Fail early. Fail often.

This sounds well and good and I understand the core idea they’re championing. Failure is the only way to learn what you do not know. It’s often the quickest way to an answer. But failure shouldn’t be a goal. It’s not something we should be striving for. I think this idea has started to get warped for some, as it’s infiltrated the headspace of millions of ambitious individuals.

Here’s why you shouldn’t be trying to fail fast.

1. You’re not ready.


What do you want to be when you grow up? It seems like a harmless question. We’re asked this early on, when we hardly know any better.

Saturday morning cartoons, children’s books, and games often determine our answers: A policeman. An astronaut. A doctor. A lawyer. A firefighter. A dog. A superhero. A Teenage Mutant Ninja Turtle. An Angry Bird.

This question of what we want to be follows us around, although the manner in which it presents itself evolves over time. It goes a little something like this…

‘What do you want to be when you grow up?’

‘What…


Work today is very much centered around technology, which means we’re in front of screens, more often than not. From laptops and tablets to smartphones and projectors, screens are everywhere.

As integral as they are for our working lives, we would be well off minimizing how often we use them outside of these moments. After all, how great can life be if we spend a majority of it looking at a screen? The latest research says we spend nearly 11 hours in front of screens, which is crazy, but also easy to believe.

So how do we cut down on…

Aly Juma

Writer that designs — or is it the other way around? VP of eCommerce at function of beauty, creator of t-shirts, and lover of books.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store